Skip to product information
1 of 5

nendo: A Big Book of Small Ideas

nendo: A Big Book of Small Ideas

Regular price £30.00
Regular price Sale price £30.00
Sale Sold out

Category: Books
Sub Category: Just Landed

Code: BK-6489

A large-format book that uncovers the secrets behind Nendo’s unique creative process.

He named his firm ‘Nendo’, the Japanese word for modelling clay; he uses manga-like sketches to illustrate his design concepts; and he creates some of the most imaginative furniture in the world: he is Oki Sato, one of Japan’s most prolific designers. At any given moment, he has hundreds of projects in the works – architecture, interiors, furniture, tableware, and more. ‘There is nothing I would not design,’ says Sato.

Sato renders his designs with remarkable conceptual clarity. At the outset, he allows his imagination to run wild and then documents his idea with a simple black line drawing – be it a bathroom basin defined by a single, ceramic swirl or a pair of wooden chopsticks that twist together to become one. These 2D images are converted into minimal 3D shapes described with clean outlines and a largely monochrome palette. Like a traditional Japanese ink painting, which constructs an image with just a few brush strokes, Sato extracts the unnecessary and eliminates distraction.

Featuring Sato’s original sketches, full-scale product images and explanatory texts, Project Nendo uncovers and unpicks the designer’s unique creative process, guiding the reader step-by-step through his innovative and playful world to reveal the secrets behind fifty of his inimitable works.

Hardback
96 pages
380 x 270mm Diameter

  • Free UK ShippingFREE SHIPPING OVER £75
  • UK Free ShippingNEXT DAY DELIVERY AVAILABLE
  • Recommended by Top UK ChefsLOVED BY TOP CHEFS
View full details

Shop the rest of the Hachette range

What makes our products so special

What’s in the box?

Our products are made with love and care in Japan, but it’s with you where their story lives on. And for that to happen, we need to make sure they arrive with you in one piece! We carefully wrap each item in bubble wrap and traditional Japanese newspapers (you’ll often find a Japanese crossword or sudoku to solve!). You’ll also receive a short guide on how to care for and cherish your new tableware. Sustainability is important to us and we’re working hard on ways to keep items safe while being kind to the planet, too.

Need some inspiration?

Follow us on @madeinjapanuk